Creative Logo Design For HotBox!

Here's my creative logo design for HotBox. This was one of my challenging designs. One, because i needed to think up something on the logo. Two, the client's idea was unprofessional for a logo and couldn't stand as an identity for his brand. Three, the logo took more time than i expected.

Client wanted a the logo in the shape of a box, and gave a rough idea of what he wanted. I succeeded in designing this:

easy to read
simple to understand
attention grabbing

So, what do you think about HotBox?