What You Need To Know About Your Logo

Generally, to the public, a logo serves as an instant reminder of a company, business or product. To the business man or business owner, a logo is a point of recognition differentiating its business/product from other brands. To us designers, it has always been challenging to incorporating client’s ideas into one single design.

See, there are millions of logos designed out there, and this at times becomes challenging to come up with something different. How do you come up with a high-quality logo free from copyright and meets all what your company/business stands for? How do you get a logo that gets noticed and remembered?

In this article, we will be looking at what you should be expecting to have as your logo. Continue reading and maybe you might come up with a good concept on designing your own logo.

Good concept for a logo can come from anywhere, anything but not from just anybody; one cannot casually expect to buy a Photoshop or Corel Draw software and start designing what comes to mind the moment it is installed. There’s much more to that, and that’s what most designers are doing wrong.

A creative logo is distinctive, appropriate, practical, graphic, simple in form, and carries an intended message. To do these, it must follow the basic 

SIMPLICITY. A simple logo is easily recognizable and can be used across any colored background, thus, making branding easier and more attractive.

ENDURING. An enduring logo should stand the test of time, the logo should be “future indemnified” meaning that it should still be effective in say 10, 20 to 50 years’ time.

MEMORABLE. There is every need for your logo to strike a connection in the hearts of your customers. When they hear of your product the first thing that should come to their minds is your logo. Following closely behind the principle of simplicity, memorability comes next, and a memorable logo can be effective if it follows the simplicity principle.

VERSATILITY. A logo with this principle should work across variety of mediums and applications. There will come a time when the business will need to expand branding due to growth, this principle will effectively work for you.

Like I said before in the beginning of this article, there are millions of logo designs out there. Do well to avoid using ready-made templates to re-create your brand. 

Trust your designer; you’ll seek for another logo design in a hurry! A logo consists of two elements; a wordmark and a symbol. Whether your brand can use a logotype depends on the kind of name the brand has.

If after this you still think designing a logo is simple and an easy task, please think again. There’s more to representing a brand’s visual identity than just placing a name in a square and calling it a day. In fact, designing a logo is not a day’s job, every masterpiece requires adequate time.

At this junction, I will advise you get a professional designer to design your brand. Leave the job to a professional, TRUST YOUR DESIGNER! He is responsible for creating design solutions that have visual impact. His role involves listening to clients and understanding their needs before making design decisions.

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